Ideas are practically ubiquitous. What truly yields results (and creativity) are ideas backed by deliberate strategy & actual implementation. In order to rise above mediocrity, ideas need to break the mold and differentiate your brand from all of the white-noise marketers create. And you do that with a team that is educated, experienced, multifarious, eccentric, and flat out imaginative.
Our emphasis on proper strategy & planning is exemplified in our ideation & execution that connects your brand with your people & delivers results.
We discover what differentiates your brand (Strengths), determine areas of improvement (Weaknesses), analyze what your industry looks like (Opportunities), research your competitors (Threats), and prepare a unique approach for execution.
People are very connected these days. And their connectivity is something we know how to leverage – very well.
We’ll create an online presence & culture for your brand that people will connect with. Moreover, we’ll build experiences & communities that form relationships with your people by humanizing & socializing your brand through content & conversations – not push marketing! (Remember, be a service, not a merchant (and yes, intent matters!)
And to put this into perspective, consider the following rhetorical figure of speech (metaphor): this is a marriage, not a wedding. Or for you athletes, it’s a marathon, not a sprint.
Undeniably, people are an effective medium. And CGM (Consumer Generated Marketing/Media/) is something brands don’t pay enough attention to.
Much like our Digital Brand Ambassadors, we provide trained ambassadors to convey essential messages about your brand, ultimately delivering a memorable & lasting experience & impression.
People offer a deeper engagement, giving the consumer a ‘reason to believe’ through a more immersive experience. It’s these experiences that allow consumers to engage and better connect with your brand – let’s build them.
Mobile devices aren’t going anywhere anytime soon, and we will continue to increasingly use them for just about everything. Mobile marketing is about providing a platform & creating engaging content that connects with people. Let us design an efficient mobile program that connects with all facets of your marketing efforts.
We believe in “Everything Social.” Meaning, every aspect (well, almost every) of your business should have a social & human touch to it. And that is why we find strategic harmony across paid, earned and owned media to amplify our entire social/human impact.